Review: Icha Icha in Chiang Mai, Thailand

Icha Icha is the first genuine nuru nuru massage parlor in Chiang Mai. The shop really sets itself apart from the pack with everything from its clean and well designed interior to its beautiful and well trained staff. With a dozen women working at any given time there is a lot to draw men inside.

While Chiang Mai is home to more adult venues than the casual observer may realize there has never been an authentic Japanese style nuru massage parlor in the city. Since Icha Icha opened that has changed. The Japanese managed shop has brought a real taste of the land of the rising sun to this northern Thai town. Some might even call it the best of both worlds.

Location and setting

Icha Icha is located right next to the famous Iron Bridge that is a popular meeting and photography point for locals. More notable for readers of this site would be the Celebrities soapy massage parlor which is just a few meters north on the same street. The place is easy to find with a big clear sign that reads “ichaicha” in big bold orange letters.

Inside the shop is spacious and clean in a way reminiscent of the aforementioned Mitu in Bangkok. Although the two places are not related they do share many similarities. The menu at Icha Icha is clear and straightforward. It is provided by polite staff that aim to please. Icha icha means flirting in Japanese and the staff sure seems to know the meaning.

The private rooms at Icha Icha are specially designed for nuru massage. They have a wet area where showering and the slippery slide take place alongside a dry area with a full comfortable bed. Everything is clean and well kept. It’s a lot like being inside a soapland in Japan except with more room to move around.

Nuru nuru massage in Chiang Mai

When I published my review of Celebrities regular commenter Deca wrote “Nothing comes close to Japanese soaplands”. Years ago I would agree with that statement wholeheartedly. These days things are different. There are now a few professional nuru massage shops in Thailand that do come close to Japanese soaplands. They include places like Mitu and Doki Doki in Bangkok and Icha Icha in Chiang Mai.

Nuru massage originated in Japan. The name nuru comes from the Japanese onomatopoeia nuru nuru which is meant to indicate something slippery. Authentic nuru gel also comes from Japan where it is made with natural ingredients like seaweed. Real nuru gel is a world above some of the fake stuff sold and used elsewhere. The same goes for nuru massage. A genuine nuru massage is on another level.

At Icha Icha the women are well skilled in the art of nuru. They perform almost identically to their Japanese counterparts though of course they do have their own characteristics. Still everything from the special made inflatable mat to the nuru gel used at Icha Icha is the real deal. With a full liter of nuru gel used in a genuine nuru massage this attention to detail does make a difference.

Nuru sessions at Icha Icha start with the customer being undressed and bathed sensually. Then the air mat is prepared with warm water. The customer is positioned on the inflatable mat while the service provider slides her slippery body up and down, left and right until everything is covered. And I do mean everything. That is followed by a combination hand, oral and full service that can stretch from the mat over to the bed. It’s a real experience.

Service providers and prices

There are a lot of women working at Icha Icha even in these times. On a given day they could be ten to twelve women on standby. In addition the shop always seems to be recruiting and training new ladies. The gals are all in their early twenties, fit and pretty. There are no unattractive women to be found which makes sense since Chiang Mai has a reputation for producing the prettiest ladies in all of Thailand. Bam and Mew are living proof of concept.

Although they seem to find a lot of fresh faces the women are talented and know what to do. There must be some kind of rigorous training method in place. Perhaps it is like Japan where the experienced gals teach their trade to new recruits. If that is the case I would love to be a fly on the wall!

Whatever the case the fact is the ladies know what they are doing. One cannot always expect attractive service providers to be skilled in the sack. Sometimes it seems the prettier gals are less active when push comes to shove. But that is not the case here where even the best looking babe knows how to get busy. At all times the customer is treated incredibly well.

The pricing at Icha Icha is very straight forward. A sixty minute session is 2700 Baht ($85 USD). A ninety minute session is 3200 ($101 USD). There is nothing else to calculate with no additional charges or fees. This pricing is quite comparable to other places nearby even though the level of service is higher.

Summary

It is clear that the people behind Icha Icha care about their customers. They’ve brought the Japanese customer is god service style to Thailand. They even require the women on staff to get regular health tests and make the results available to customers who ask to see them.

Japanese soaplands, nuru massage and Thai women are all world renown for good reason. At Icha Icha they combine to create a true oasis. Many guys who enjoy pay for play find the place to be one of the best around. I find no reason to disagree with them.

I long wondered when the authentic type of nuru massage parlor that started appearing in Bangkok a few years ago would spread to other parts of the country. There is still no genuine Japanese style nuru massage parlor in Pattaya. But there is now one in Chiang Mai.

This site has been online for close to a decade. Despite publishing reviews and reports several times monthly without fail I have only found a small number of places deserving of five stars. Two of those places were reviewed this year. Icha Icha clearly deserves to join the club. It is a well run place with a great level of service. I give it five stars.

Sprite at Icha Icha

Sprite is a very attractive and talented masseuse who works at Icha Icha. She is a wonderful gal to spend time with and a true artist in the art of body to body massage. She fits in nicely with the general aura of the venue.

I would chalk up Icha Icha’s continued success to a number of things. First is the quality of the shop itself. It is a nice well-kept facility. Second is the service. This is a totally professional nuru nuru massage parlor that rivals the best places in Japan in terms of what is available and how it is provided. Finally and most importantly there are the women.

Icha Icha employs a rotation of extremely attractive women who mainly hail from in and around Chiang Mai. Those in the know will recognize that this area is considered home to the most beautiful women in all of Thailand. All of this combines to make the place what it is. It also contributes to a positive reputation that attracts locals and full time residents of Thailand who know how to recognize high quality and value.

Sprite’s service

The women who work at Icha Icha clearly care about their work too. These are not layabout ladies who simply want to cash in on their looks. The masseuses at Icha Icha perform truly professional work that is sensual as it is satisfying. A real Japanese style nuru nuru massage involved more than just sliding two bodies together. There is training, skill and experienced require to pull off the genuine article. The lovely ladies at Icha Icha know what they are doing. And Sprite is a prime example of that.

After being up close and personal with countless women from all over the world I can still say that Sprite is extremely and even stunningly attractive. She has the sort of famous Thai smile that could light up a warehouse.

Sprite is as sweet as the drink she is named after too. This is the kind of provider who pampers her clients from the beginning to the end of each session. There is no sign that this is a woman hardened by her career or life in general. At a time when some many are walking around in a near constant state of self pity and misery it is refreshing to know a lady like Sprite. Even if the meeting is fleeting.

Like many people from the region Sprite has a light skin tone. She is lithe while at the same time curvy in the right places. She has fantastic hips and pert breasts that stand out even as she stands across the room. Everything from her hair and makeup to her fashion outside of the work room is similarly good.

Standing 163 cm, Sprite is a vision of beauty who is sultry while maintaining an undeniable cuteness that extends all the way to her belly button. That cuteness persists even in the heat of a session as she works. And work she does! This babe is an energetic example of enthusiasm and passion. Sure she is just doing a job. But if she is completely faking her fervor then she is putting on a performance worthy of an award.

In any event and no matter, Sprite would certainly leave nearly any red blooded man both satisfied and sedated. Her slithering and sliding skills on the slippery mat on down to the more personal and intimate aspects of her approach are all aimed squarely at providing the client with a session to remember. Even at my age I am able to preserve an almost photographic memory of this fair lady! I am not sure where Sprite picked up all of her abilities. I am only sure that she has them. If every service provider in Thailand was as talented and dedicated as Sprite the land of smiles would truly have earned its name. Like Icha Icha as a whole, Sprite deserves five stars.

Icha Icha massage in Chiang Mai recently renovated its shop and added lots of new ladies to its roster. This upgrade from what was already a top notch venue is something of note.

I first wrote about this shop in May 2022. It is no exaggeration to say that this shop now employs some of the best looking ladies of any massage place in Thailand. That’s truer now than it ever was.

I reviewed Icha Icha massage a few years ago. In the time since, Icha Icha has become the the preeminent erotic massage parlor in the city.

That is really saying something considering there are dozens of massage parlors around Chiang Mai. I gave Icha Icha five stars when I reviewed the place. I think it is even better now, but I am out of stars to add. Five stars is the highest rating I can bestow in my self-created system.

More for less

When I first reviewed Icha Icha back in the year 2020 the shop charged 2700 Baht ($80 USD) for a one hour session. The price of the same session is now just 2500 Baht ($75 USD). This too is quite notable at a time when the price of everything from fuel to eggs has sky rocketed.

Especially since Icha Icha has only gotten better over time. Everything from the exterior to the lobby and rooms has been upgraded. Some may argue that the staff has too after they see ladies like Prim and Manao.

On any given day there are as many as a dozen ladies working at Icha Icha. With all ranging in age from 19 to maybe 25 and being particularly good looking, the lineup is a sight to behold. I’m reminded of some of the svelt and sexy bodies that used to fill the stages of Pattaya go go bars many years ago.

Except that these ladies tend to be of fairer skin of any of the women dancing on the country’s southern shores. That’s mainly because most of the women working at Icha Icha hail from Chiang Mai rather than Isaan.

Apples and oranges

Icha Icha has continually recruited new ladies from the region for as long as its been in business. Following the shop’s Twitter shows that new talent regularly joins the rotation. It is not a revolving door however as some of the star performers have stayed on for the long haul.

Chiang Mai has long had the reputation for having the most beautiful women in Thailand. This is a popular idea shared by many Thais and other Asians alike. Some may of course differ in their opinions. Beauty is after all in the eye of the beholder. But there can be no doubt that Chiang Mai does tend to produce more slender and lighter skinned ladies than many other parts of the country.

No matter a man’s opinion I can’t imagine that anyone with a pulse would fail to find a woman like Mint attractive. Or that they would not turn their head if they passed a gal like the busty Jenny on Nimman Road. There’s no accounting for taste but Bella is beautiful and that’s that.

Even after all these years of reporting on the adult entertainment industry I am amazed by how much two shops of the same sort can differ. Six short years ago I was reporting on similar shops in the city that garnered a single star. Now I am writing about a five star place that has somehow managed to improve upon its already high standards.

Icha Icha Massage, 73/2-3 Charoen Prathet Rd, Chang Khlan, Chiang Mai 50100, Thailand (Map). Open every day from 11:00 AM – 12:00 AM. Phone: +66 063-412-5002. Website: https://ichaichachiangmai.com