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Review: New York New York in Tokyo, Japan

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New York New York, also referred to as NY NY, is a happy ending massage shop with a soapland flavor located in the Ueno section of Tokyo. As the place is fully licensed and legal its sensual services are limited to handjobs and blowjobs. No full service is offered.

New York New York is easy to find as it located along in a main area with a lot of foot traffic and marked with several large purple signs with clear English writing bearing the name of the place. There are also strobe lights on the outside that flash to draw attention to the shop.

Price and procedure

Although NY NY is owned, operated, and staffed by Japanese people it is open to foreigners. Gaijin who can speak at least very basic Japanese phrases would probably have an easier time navigating the system but even those who do not speak any nihongo at all seem to be accepted at New York New York.

When customers walk in they are greeted by a manager in a suit. He goes over the menu which unlike most adult venues in Japan is actually pretty limited. It’s also available in English. A standard fifty minute session is 9,800 Yen ($92 USD) for a 50 minute session. That includes a 5000 Yen house fee and additional money for the service provider.

Staff and setup

Although NY NY isn’t necessarily a MILF or housewife themed shop the reality is that most of the women on staff are middle aged Japanese women. Most of them have had children and few would probably be described as attractive by the vast majority of men.

NYNY Ueno Japan

After customers pay their fee up front to a woman in a glass ticket booth they are introduced to their service provider and led to a private room. The rooms are lined with tile and each contain a sturdy massage table, a square tub, a shower area, and a steam contraption that looks like came out of a 1950’s sci-fi movie. The doors to the rooms have glass windows though no one ever seems to look in or out of them.


When customers enter they undress as their service provider does the same. Then they’re taken to the shower area and given a mediocre once over with some soap and water. Next they’re told to sit in the square tub while the provider washes herself off. After that things move over to the massage table.

There customers receive a minute or two of a massage that could only charitably be described as mediocre. Then things proceed into the sensual side of things. The exact type of service provided depends on the provider and the situation but generally the customer receives some combination of a handjob and a blowjob until they reach orgasm. Kissing is usually permitted too.

After customers blow their loads they are left to relax a bit while the shower is prepared again. Another wash follows with an option dip in the tub and then the session winds down and comes to an end. Customers are finally led back out into the lobby and bid a found farewell as they head out into the street.

If New York New York sounds a lot like the previously reviewed Secret Touch there is a good reason for that. Both places have the same owners and besides the signage and variations in staff they more or less operate in the exact same fashion. There is at least one other shop in the group that follows the same model too though I don’t know if I will ever get around to reviewing it.

New York New York. 2 Chome-10-9 Ueno, Taito City, Tokyo, Japan. Click here for a map. Open every day from 7:30 AM until 12:00 AM. Phone: +81 033-831-5194. Website:

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