Regardless of what some may wish Thailand remains world famous for its commercial sex industry. At the center of that industry are the go go bars. Bangkok is by far the largest city in Thailand. Billboard is one of the largest go go bars in Bangkok. Butterflies is another. They are both owned by the same people. Since I have already published a review of Butterflies it only seems fitting to now review Billboard.
When Billboard opened a few years ago it took the space of the old Carousel bar. That agogo was so named because it had a slowly rotating stage that spun around constantly. The spinning stage is still there but the owners and management have changed along with the name. The place is now more much popular than it was before too.
Billboard go go bar
Billboard is located on the top floor of Nana Entertainment Plaza on Sukhumvit Soi 4. This complex is often referred to in jest as the “three floors of whores”. While it is not to be confused with the so-called four floors of whores in Singapore the NEP is lined with go go bars from top to bottom and side to side. Both Nana Plaza and Orchard Towers have similar origins as mainstream shopping centers but that is a topic for another report.
As mentioned Billboard is a very large bar. It could even appear cavernous if not for all the activity inside the place. But there is a large revolving plate like stage that is always filled with women. Since it moves around you’re never stuck looking at the same lass for ages no matter where you are seated.
On the other end of the room there is a very large jacuzzi-style bath where women dance in the water and soapy suds. There are usually several ladies in the tub at any given time. Their gear seems to be determined by the threat of repression in the air. But there are plenty of times when the babes are fully nude and putting on quite the show. Generally speaking some of the best bodies can be seen in the tub. That’s different than some other places where the oldest and least attractive ladies tend to do the more adventurous performances perhaps because they need the extra money.
Agogo gals
Management, prices, and especially atmosphere have a lot to do with making a good go go bar. But the main draw at any place like this is always going to be the women. The main reason why Billboard is often called the best agogo in Bangkok is the large staff of ladies. While many bar owners complain of an inability to recruit Billboard does a constantly good job at hiring large number of attractive and fit ladies in their twenties. That is not to say that every gal in the joint is a centerfold model. But there is a noticeable lack of old and large ladies. These days that is quite notable.
There are at least seventy women working at Billboard. On busy weekend nights there are probably double that. So this is a very sizeable staff. The bikini clad ladies crowd around the moving stage, work the floor, or splash around in the bath. It’s a real sight. There are no dead or empty spots. Every space in the elongated bar is filled with women and activity even though the place never does seem to get uncomfortably crowded.
Summary
There is plenty of wait staff at Billboard too. Yet it never seems as if there are people just hanging around begging customers to spend money. That can’t be said of every other bar in town. This is another reason why the bar is well loved by many. Though there are those who have their complaints about the place. Some say they’ve encountered pushy staff. Others don’t like the prices or procedures. For example there is a requirement for customers to buy two lady drinks to get a gal down off the stage. Still so many others continue to visit that the place does some of the briskest business of any go go bar in town.
Billboard gets going a lot earlier than many other bars. By ten o’clock on many nights it is already going full steam. Plenty of punters pay barfines and take ladies out around that time. Most end up in short time hotel rooms right in the plaza. But Billboard does have its fair share of long time customers too. The barfine at Billboard is 800 Baht ($25 USD). The women usually ask for more than 2000 Baht ($62 USD) for short time sessions. For long time they typically want a lot more.
Billboard has been a favorite among expat and regular go go bar goers for several years. That kind of track record means more than a flash of hype that dwindles away soon after. I wouldn’t say that the place is doing anything spectacular to set itself apart. The main advantage it has seems to be the ability and willingness to be choosing with hiring. The fact that the environment and wait staff are good just add to the overall quality of the business. It’s not perfect. But it has some of the best looking go go dancers in Bangkok. Three-and-a-half stars. 
Billboard. Nana Entertainment Plaza. Sukhumvit Soi 4, Bangkok, Thailand. Click here for a map. Open every day from 8:00 PM until 3:00 AM.
I spent countless nights at Billboard between 2016 and 2018. Although I don’t think I ever barfined a single girl from that bar. Mostly I just enjoy sitting near the tub, making it rain and slapping a few butts as they bend over to pick the banknotes floating in the water. Good times. I miss the silliness of it all.
One night I brought my ex-girlfriend from Baccara to Billboard and forced her to watch while I fooled around with the Billboard girls. In hindsight, that may have played a part in our relationship crashing and burning. No regrets though!
It is definitely one of the most popular go go bars in Bangkok. And for good reason. The tub show is always a good time with the possible exception of periods when the dancers have to cover up. The owners used the lock down period to do a major overhaul of the facilities. It will be interesting to see how that turns out. Cheers.
They seem to be well attuned with the mood of the boys in brown. I remember one night I was told I couldn’t smoke in the bar (it was never a problem before or after) because there was a patrol doing the rounds that night. “Unless you can pay the fine, sir”, the young Thai waiter said with a gentle smile.
News travels fast in that world. Cheers.
After Butterflies it was time to visit Billboard on Friday evening. Little bit more customers inside but still lot of empty spaces, not full as in Windmill/Pin-Up on Friday’s during covid times. Ordered the same as in Butterflies, price same too but this time I got what I ordered, so good start. Girls maybe 30-40 and most of them good looking and dancing what is the key for me :-)
After time 2mamasans showed me always the dancing girls if I can choose one of them, so little bit pushy but still ok. When I finished my 2nd drink invited 2girls who finished dancing few minutes back. Numbers 905 and 913(Wan, 25y old). Good attitude both, funny, dancing so I enjoyed my time. I wanted to spend good time there only, buy a few LD(160 or 170bath is the price) and nothing more. I was surprised that both of them wanted more, of course barfine and not really interested in LD only and easy money. So I bought only 4-5drinks and that was enough and they were drinking slowly not like the girls in Pin-Up where they can easily drink +10 double tequilas in an hour haha. So around 10pm it was time for barfine, short time 700 and LT for 1000. The girls price 3000/5000 maybe u can get them for less but I did not start to negotiate. I chose LT. About the hotel time I need to say nothing special. The girls did not cooperate and both were too passive and I like active girls therefore I am fan of soapies. Not the best time for my money. The older one left around 2am because she said to me in the morning she works in the bank half days and she was ok to change her deal to ST. Wan told me they get 400bath for dancing every day(before covid 700) and 60bath from the 2nd drink(1st is for the bar only). And they work 5days in a row(TUE to SAT) and after 2free days.
On Sunday evening after 10pm I had been there again but both agogos were closed, so maybe therefore the girls work only TUE/SAT ?!
Last night, LDs were about 195 or so, and girls quoted about 7k for LT. Prices have definitely gone up here (and in BKK in general)
Thanks for the report benton. Cheers.
Billboard started with VIP bottle service and its possible to book a table and there is a sexy consierge who cater to the VIP-customers. Stickman Bangkok writes about it this week.
For those interested in the future of the Entertainment industry in Bangkok I can recommend the Oct-column of Bangkok eyes. Optimistic prediction for Nana and Cowboy.
I have had a lot of fun in Nana but my favourites are (or were pre-pandemic) Cowboy and Patpong, which is perhaps easy to understand if one read my comments and reviews. Cheers.
Thanks for the comment. Patpong is very quite right now. Cheers.