Standard Class at Universe Club dating club in Tokyo, Japan

As mentioned many times on this site Japan is far from the most difficult place in the world for a guy to get laid. There are many obstacles however. The biggest is undoubtedly the language barrier. The vast majority of the population is totally unable to hold even a basic conversation in any language other than Japanese.

Language is not the only thing that gets in the way of international dating and relationships in the country however. The culture simply doesn’t lend itself to as many opportunities as other areas do. Chatting up strangers is pretty rare in Japan unlike some other countries like Cambodia or the Philippines where a barista may ask whether or not you are married after taking your order.

While there are places where people can and do hook up it can even be difficult for locals to make a love match in the land of the rising sun. That along with other factors like long work hours are reasons why dating clubs are pretty popular in Japan.

There are many dating clubs in the country. Some like Kirari are only meant for short time get togethers but others are used by people looking for anything from temporary fun to a long term sugar baby. Many of the clubs refuse people who cannot speak Japanese. Some clubs refuse foreigners even when they can speak the local language. The previously reviewed Universe Club is the only club in the country that not only accepts but actually caters to foreigners. They have people on staff who speak fluent English and Japanese exactly for this reason.

I have written about Universe Club in the past but there is still much to be said. The club has thousands of members across the country. The members are divided up into letter groups that describe how willing they are to sleep with male members on the first date. They are also divided into classes ranging from Standard to Black. Guys can date women in their class or any lower class. Male members decide their own class by the amount of money they pay to sign up but women are categorized into classes by the club’s staff and aren’t actually aware of the division.

Today I will write about the Standard class. In the future I plan to write about the Gold, Platinum, and Black classes too.

Looks are always subjective. Two guys may have totally different ideas of beauty. One may look at a skinny German woman and fall in love. Another may think the same lady is totally unattractive. I don’t know everything that goes into the classifications at Universe Club but I do have some ideas.

The Standard class seems to be occupied mainly by girl next door types. Women who work in the entertainment industry or have really refined or high fashion looks are usually found in the higher classes. That doesn’t mean that the Standard women are unattractive of course. There are some really beautiful women next door in Japan. In fact they tend to be some of the best looking women in the country in my experience.

One of the most amazing aspects of Universe Club is its website. Thousands of women have profiles there which can be sorted through with all sorts of filters. Women who belong to the club can be organized by class, willingness to sleep with male members, height, English speaking ability and more.

Of course each profile also contains photos. Most profiles contain plenty of photos and even some video clips. As I mentioned in a recent review photos are commonly manipulated online and some people look differently in real life than they do in two dimensional images but videos tend to show a pretty good likeness.

I bring this all up to point out that male members aren’t necessarily bound by the subjective views of people on staff at the club. I have seen a few Standard class members who look better to me than some of the members from higher classes. I am sure others have totally different views. But there are no surprises since everyone gets a good chance to look at the women on the site before they request a date.

I don’t think the classes at the club are purely based on looks. Other things like career also seem to play a big part. Some entertainers and models can be found in the top classes. More common jobs are more frequent at the lower end.

The Standard Class contains tons of women who are attractive. A surprisingly high number of them can speak English too. Basic English is the most common but many can speak conversational or even fluent English. Those who mention travel in their profiles seem most likely to have the best English skills.
Those who like travel also may have more confidence when meeting foreigners but even many members who have never had a single conversation with a non-Japanese person are totally willing to try it out. That sort of first time experience has a value all its own which cannot be organized into categories.

Since there is no extra expense involved in dating Standard class ladies at Universe Club there is not much risk involved for male members. Some may think they are missing out by dating women from the lowest group in the club but that doesn’t seem to be true at all. Many kind and lovely ladies are in the group just waiting for a guy to ask them on a date. A high percentage are eager to meet guys from around the world and have a lot of fun too. Of course they are looking for some compensation for their time but judging by the success of the club a high number of guys think the money spent is well worth it.

Universe Club has so many women that guys basically have their pick. Guys can go through all of the female profiles and view their pictures and videos while the women are more limited. The women only get a name, age, nationality and time when someone asks them out on a date through the club. The women are of course free to accept or refuse date proposals but most do accept as long as their schedule allows. And why wouldn’t they? It is after all why they have joined the group.

The Universe Club operates all over Japan. Phone: +81-120-978-649 or 012-0978-649. Website:


  1. guywithaquestion says:

    so this is pretty much the rich version of dating? cause even if you pay the hefty membership in the end your just dating the girls, no guarantee of getting that pootang (which means spending more money). its strange for you to put out sugar daddy websites but then again interesting.

    • rockit says:

      This website reports on the commercial sex scene and adult entertainment around the world. That obviously would include paid dating. I don’t think it is limited to rich people by any means but different people have different ideas of what “rich” means. For a guy who can’t afford a bowl of rice it certainly must seem extravagant. For people who regularly shell out hundreds of dollars for table service in a night club with no guarantee of even meeting a girl it might seem a lot more ordinary. Universe Club makes money on memberships and first dates. After that people are free to meet each other without any involvement from the club. Some go on to sugar daddy and sugar baby relationships. Some become boyfriend and girlfriend. From what I hear some even go on to get married. No one know what will happen but the club has a letter grading system that gives guys a good idea of whether or not the ladies will sleep with them on first meeting. Cheers.

  2. James says:

    Thanks for the update on this fascinating review.

    I will say upfront that Japan is not my favourite mongering destination, mainly due to the rampant xenophobia that so drastically curtails the scene for non-japanese. As a big fan of JAV, it is endlessly frustrating to see so many clubs and commercial sex establishments with hot young japanese girls (including some of the pornstars that I like so much) that are totally off limits to westerners simply because of their race. With the exception of places like the fantastic Tokyo Hentai Club, I have not found many that are worth going out of my way for. When you add up the very limited options, premium prices charged and the ludicrous ban on vaginal intercourse, I am often left scratching my head when I hear guys raving about how fun japan is. In my view, other destinations in asia leave it in the dust when it comes to fun and value for money. Which is a shame, because if only it opened up more it could easily be at the top of the list.

    As for the Universe club, I must say I have slightly mixed feelings on this concept. In the main I think its great, but then again the bar of expectations is set relatively low for reasons described above. On the one hand it’s foreigner oriented which is a major plus. From an examination of the website, it seems very customer focussed and well organised with meticulous attention to detail. This certainly inspires confidence, and I get the strong impression that they offer a high level of customer service. Its also a good way to circumvent the legal limitations on paid sex that Japan has. That is of course, if any sex actually happens. And thats my biggest issue with this concept.

    I concur with guywithaquestion. The lack of a guarantee about getting sex of any kind is a MAJOR drawback. I accept that they offer indicators as to the likelihood of sex happening, but thats far too uncertain for my tastes. To be blunt, if I am going to lay down even the standard setting fee of around $200 (plus the membership fees and all the additional expense of the date itself), its safe to say I would be absolutely expecting a brief roll in the hay at the very least. If I were to hand over the top end fee of $1500 plus additional costs, I would be expecting (nay, demanding) a sexual service that would blow my socks off.

    For me, its not actually the monetary cost but the potential wasted time involved that would put me off. I dont have a problem paying top dollar for an experience that’s worth it. Having said that, the idea that a guy could potentially hand over the guts of two grand all told and get little more than dinner and a peck on the cheek is insane. For that price, I could spend the best part of a whole week in a Macau sauna being treated like a king, have great sex with many hot young girls, get massaged into oblivion and served all the food I can eat, all without lifting a finger lol.

    In summation, I think this is an interesting and a welcome option for foreigners jaded by the racism of the japanese commecial sex scene. If I had the inclination and the time to spare going on multiple dates with japanese ladies or if I was looking to be a “sugar daddy” (whatever that actually entails) I would certainly go for it. However my time is very limited, and without a surer guarantee of getting value for money (i.e. sex) it seems to be merely an expensive dating agency rather than a viable option for the dedicated monger. That said, I am still interested to hear more in the future. Perhaps it might change my view.

    • rockit says:

      Thanks for the comment. I would say that Japan is one of the most expensive countries in the world. It can also be a difficult place for foreigners to date or even become a customer in the commercial sex industry. A lot of financially successful foreigners live and work there too. All of this combines to make a place like Universe Club popular. It is easy to see why. Calling Universe Club a dating agency is accurate. That is after all what the club is. There’s no way they could guarantee sex. In fact no place could. Cheers.

  3. Pat says:

    On the website, I have seen – as a member requirement – a control on the age “18-40”
    Does that mean that men over 40 yo cannot subscribe ?

    • rockit says:

      No way. That must be for women. There is no age restriction for men that I know of except that they must be at least twenty years old. Indeed most male members are middle aged from what I hear. Cheers.

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